cbeecher Inbound Marketing, Recruiting, Website Design

The Power of Company Culture in Manufacturing

Manufacturing in the United States has gone through intense changes. From geopolitical threats to innovations on the plant floor, the entire manufacturing sector has weathered many a storm. So as the focus shifts from quality to quality & speed, what else can  manufacturers do to improve their bottom lines? Well, a big answer is company culture. Creating a strong company culture in …

cbeecher Website Design

Above the Fold: Content on Your Manufacturing Website

When a visitor first lands on your website, they’ll see the area that industrial marketers (like us!) and designers call “above the fold.” This area refers to what a user sees before they begin to scroll down or click through your site. You have just seconds to capture their interest, and keep visitors on your website so they explore further. …