Chris Beecher Inbound Marketing

Marketing Agency Pricing Models: Retainers vs. Projects

{% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, width=’852′, height=’480′, player_id=’6329179669′, style=” %} If you or your small internal marketing team are overwhelmed, it might be time to hire a marketing agency.

Chris Beecher Inbound Marketing

5 Videos from INBOUND 2016 Every Marketer Should See

If you missed INBOUND 2016, your moment has arrived. Now you can see all the sessions and keynotes you missed the first time around. In fact, it’s better than attending live, because you’d never be able to sit in on all the sessions contained in HubSpot’s Content Library!

Chris Beecher Content Marketing, Inbound Marketing

Inbound Marketing Around the Web—December 2016

Zoinks! Holiday season already?! The holidays can be stressful for marketers, because there’s added pressure to see a healthy bump in sales at the end of the year. But they sneak up so fast. And what’s the best way to take advantage of the holidays—especially if you’re a B2B marketer? Here’s a handful of helpful holiday marketing tips—our gift to …

Chris Beecher Content Marketing, Inbound Marketing

It’s Not Too Late! Get Your Inbound Marketing in Order Before 2017

2017 is the Year of the B2B Marketer. Didn’t know that? It’s true; and you can make 2017 your best year yet. No matter how messy or disorganized your digital marketing may have been this year, you can run a successful inbound machine that converts more leads and wins more customers. You’ve already mastered the first step toward that goal—you’re …

Chris Beecher Inbound Marketing

Discover the Latest HubSpot Product Announcements

UPDATE (12/7/16): You can check out all the product announcements on HubSpot’s product announcement page. If you’re in the Ann Arbor area, you can find out about all the latest HubSpot product announcements and brand-new HubSpot tools that are being unveiled at INBOUND16.

Chris Beecher Inbound Marketing

Don’t-Miss Marketing Event: Digital Summit Detroit

This year’s Digital Summit is coming back to Detroit next month, October 11-12, and it’s shaping up to be the best DS Detroit ever! Dozens of industry-leading brands will present over 45 sessions on topics that are crucial to your digital strategy—including Marketing, UX & Design, Search, Content, Mobile, and more.  The Whole Brain Group is a proud sponsor of Digital Summit Detroit. It’s the place to …

Chris Beecher Inbound Marketing

Use Data to Make Clients Fall in Love with You

Quick quiz: How much does repeat business contribute to a professional service’s and B2B enterprise’s marketing and sales? If you said “80 percent,” you’d be right. You more than likely guessed correctly, didn’t you? After all, it’s pretty well understood that the cost of retaining customers is less expensive than getting new ones (although the “fact” that it costs five times …

Chris Beecher Branding & Identity, Inbound Marketing

WBG’s Core Values Drive Community Involvement

Ann Arbor is included on multiple “Best Cities” lists that get published each year. And there are plenty of good reasons for it.Throughout the seasons, the small college-town community comes together for all kinds of unique experiences. One favorite summer events is the Top of the Park festival, a 24-day live music showcase that takes place in the middle of …

Chris Beecher Inbound Marketing

Inbound Marketing Strategy Helps EOS Worldwide Grow With Impressive Results

EOS Worldwide has been a successful client at The Whole Brain Group since 2014. EOS Worldwide is a growing organization of entrepreneurs who are passionate about helping other business leaders succeed. These entrepreneurs use the Entrepreneurial Operating System® (EOS®) to power their companies with a set of simple, practical, real-world tools designed to improve accountability, focus, and results. With over 16 …

Chris Beecher Inbound Marketing

7 Must-Watch Metrics to Validate Your Marketing Efforts

You’re creating great content that answers your personas’ greatest pain points. You’re attracting visitors with well developed keyword strategy, and you’re circulating those posts within relevant verticals to get your posts discovered. But then what? How do you know your audience is actually engaging with the content you write? What metrics show you real engagement? Here are seven of the …

Chris Beecher Inbound Marketing, Lead Generation

B2B Website Benchmarking—How Does Your Traffic Measure Up?

Our clients ask us all the time where they should be getting their website traffic from. They want to know how much should come from social, email, and organic traffic—and where they can improve. While the answers are specific for each business and their target personas, HubSpot just released some great benchmark data on where other B2B and professional service …