Remember that old newsletter you grabbed when leaving a church or a PTA meeting? Everyone had a paper newsletter back in the day. They were great for sharing everything from upcoming events to beef stroganoff recipes. Mmmmmm…stroganoff. That old-fashioned-beef-stroganoff newsletter is long gone and in its place is a digital upgrade that still delivers quite a punch, minus the paper …
Many small businesses out there (us included!) are adapting to the current crisis. They’re doing their best to serve existing customers while trying to generate new business that will be critical to staying afloat. Digital marketing is a powerful tool for accomplishing both of those things. And during the current COVID-19 crisis, everyone is handling their marketing a little differently. …
While there have been many positive trends for the construction industry this year–advances in technology, better safety equipment, and lots of continued market growth, there has been one negative trend that will continue to haunt us into 2020.
For those of you who still don’t think they need a B2B blog for their manufacturing or industrial subcontractor company, consider these statistics:
Digital marketing strategies are critical to manufacturers who want to reach today’s B2B buyer. Your buyers are smarter, more informed, and more impatient than ever. A good digital marketing strategy can deliver your message to the right people, at the right time, on the right platform.
With a network of 610 million members, LinkedIn is a critical platform for B2B marketers. Professionals in every industry consume content on LinkedIn to help them do research, solve problems, and make connections. According to the platform, 94% of B2B marketers use LinkedIn to distribute content.
In February, we attended the Construction Association of Michigan trade show where we met great people, and looked at dozens of construction industry websites.
Digital content helps build trust with your ideal customers, as well as generate and nurture leads. It can also help you get ahead of your competition by positioning you as a thought leader in your industry.
The joys of email marketing include high open rates and high click through rates. The horrors include being marked as spam or being blacklisted. The best way to increase email marketing ROI, and avoid trouble is to keep your email database clean.
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Good digital marketing agencies design and deliver programs and campaigns based on their clients goals and objectives.
If you’re the owner of a growing business, you may have reached the point where it makes sense to launch an inbound marketing program. The question is, who will do it? The quick answer is, not you.