Guest Blogger Branding & Identity, Inbound Marketing

How To Use Competitor Research To Boost Your B2B SEO

Do you think that SEO doesn’t apply to B2B companies? Think again. The search market is in some ways a competition, so you have to spend time sizing up your competitors. What are they ranking for (and why)? What lessons can you learn from them? Especially in competitive B2B industries, competitor research is an important lifeline and market validation tool. …

Guest Blogger Sales & Marketing

How to Guarantee You Hire the Right Salesperson

This post was guest-written by Miche Rayment of The Hire Effect. You’ve blessedly managed to make a clean break from what you now refer to as “the sales mis-hire.” In fact, everyone in the company is calling it that—over lunch, at the coffee machine, and after meetings. It’s got you on edge.  Now you’re hoping to find a better replacement VP of …

Guest Blogger Content Marketing, Inbound Marketing

Why CEOs Need a Triangle of Trusted Advisors

This post was written by guest blogger Jonathan B. Smith, Founder and CEO of Chief Optimizer. Once, when I was running Wave Dispersions Systems, a maritime fence designed to stop a water-borne improvised explosive device (WBIED), a bankrupt client refused to pay a large invoice. At the time, we were flooded with business, scaling up quickly, and we hadn’t yet dealt …

Guest Blogger Content Marketing, Inbound Marketing

3 Easy Pro-Tips for Search Engine Optimization

When it comes to promoting your website with search engine optimization you’ll hear the most obvious advice just about everywhere you turn. Write about relevant topics. Make sure to include your keywords in your page titles and large text headlines. If you’re going to promote your business with search engine optimization then these rules are table stakes. But when it …