The Whole Brain Group Inbound Marketing

WTF is the GDPR and Why Does It Matter to Me?

There are four letters that are causing panic in companies around the globe: GDPR. If you haven’t heard about the General Data Protection Regulation, it’s time to start paying attention. (The deadline for compliance is May 25th, 2018 – so kick yo-self into gear) 

The Whole Brain Group Content Marketing

Tips To Improve Blog Performance In Just A Few Minutes

You probably have a mixed bag when it comes to blogs. Some duds, some decent performers, and some that with just a tiny bit of help – could be great. You don’t have to reinvent the wheel or create brand new content. All it takes is 30 minutes or less to make a few minor adjustments to your existing blogs …

The Whole Brain Group Inbound Marketing, Sales & Marketing

How to Create a Buyer Persona That Wins More Sales

Meet Sarah. She’s  is a 27-year-old marketing coordinator at a growing, mid-size company. She’s the only marketing person they have, and she’s relatively new. Sarah has learned quickly that she needs to prove her value to the CEO and CFO, who struggle to understand how Sarah’s work translates to sales and revenue.  Sarah already knows that outbound marketing tactics are …

The Whole Brain Group Inbound Marketing, Sales & Marketing

Sales and Marketing Alignment Are Crucial For Success—But Why?

Sales and marketing, marketing and sales. Typically, these two departments regard one another with wary respect at best, and outright hostility at worst. (Think oil and water, not peanut butter and jelly.) But here’s the thing: in order for your business to achieve maximum success, it’s vital for these two teams to work together.  Most businesses are only focused on …

The Whole Brain Group Inbound Marketing

How to not be SPAMMY in your email marketing

Email marketing is probably the most used and most valuable marketing channel to engage and nurture potential buyers. Email allows you to share marketing messages that are specifically targeted at your key personas at each stage of the buying journey. Email marketing can be personalized, and delivered at just the right time. Marketing automation programs have made it easier than …

The Whole Brain Group Budget, Inbound Marketing, Lead Generation

9 Tips for Developing Your Sales and Marketing Strategy

Benjamin Franklin famously said: “By failing to prepare you are preparing to fail.” Our clients have confided in us that it can be really hard to know where to begin with developing a sales and marketing plan. They’re bombared with new technologies, shiny ideas coming from their bosses, a swirl of performance metrics, and of course, good ole self-doubt. It’s …

The Whole Brain Group Inbound Marketing

You Can Have a Blog That Drives Sales – Here’s How

If you’re in a love-hate relationship with your blog, you’re not alone. A full 60% of B2B marketers say their biggest challenge is producing engaging content. Over half struggle to measure content effectiveness, and 57% are having a hard time producing content consistently.

The Whole Brain Group Content Marketing, Inbound Marketing

How to Boost Your Email Click-through Rates by 47%

Depending on who you read, you can get anywhere from a 32% increase to a 47% boost in email click-through rates—just by sending your emails from a person instead of your company. That one tiny tweak to your emails can be the difference between $10M in sales this year and $14.7M. Here’s why…and how to do it.

The Whole Brain Group Inbound Marketing

How to Structure Your Meetings to Help, Not Hurt, Efficiency

Meetings. The word is enough to strike fear into the hearts of most employees. It evokes wasted time, wasted money, and, above all, wasted energy. They’re slow, pointless, and most of them could be accomplished via email, right?  Wrong.  Meetings don’t have to be a soul-sucking time waste. If you structure your meetings with an eye toward efficiency, they can …

The Whole Brain Group Inbound Marketing

A Guide to Client Profiling: People and Companies

Our e-book, “Get Sales and Marketing Traction with Inbound,” outlines key steps to building the best marketing strategy for your company’s unique goals. Now, we’re kicking off a series right here on our blog to guide you through each step in greater detail—using the Whole Brain approach! With our Right Brain, we’ll tune you in to the freshest, most creative ideas in marketing. With …