Megan Sherwood Inbound Marketing

5 Ways to Optimize Google My Business

Thirty years ago, if your furnace died in the middle of January, you’d pull out your phone book and search the yellow pages for a technician who could come check it out ASAP. Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near me” into the text box.

Megan Sherwood Content Marketing, Inbound Marketing

Cool Marketing Tools You Should Start Using Right Now

Every marketer needs tools that make life easier and get the job done. As a HubSpot partner agency, and we’re constantly writing about how great HubSpot is. It’s the go-to marketing and sales automation platform for our clients, as well as ourselves.  But you need more than robust marketing automation software. You need specialty tools for things like SEO, hashtags, email, …

Megan Sherwood Inbound Marketing, Website Design

How Bad…Or Good is Your Website? Find Out In Seconds

If you’re like many B2B marketers, you have a little anxious voice at the back of your mind, whispering that no matter what changes or updates you make to your company website, it still isn’t performing like it should. (Shut up, little voice.) That’s bad, but the worst part? You’re not quite 100% sure what “performing like it should” even …

Megan Sherwood Budget, Inbound Marketing

Does Your Marketing Budget Include These Essential Tools?

If you’re on your game, you’re already planning your 2018 marketing budget. Hopefully, you’ve already reviewed your 2017 marketing efforts and you’ve set up your metrics tools for tracking your performance. Now it’s time to figure out what tools you’re missing in your daily and weekly inbound activities. Knowing what you need and why you need it will help you …

Megan Sherwood Budget, Inbound Marketing

Before You Budget: Your Inbound Metrics To-Do List

How would you like to get all the marketing budget you could ever want? Marketing directors are constantly under the gun to prove their own existence to the people holding the purse strings. But we’ve found through experience that when your company’s executives see how your marketing efforts directly impact the bottom line, they’re quick to funnel more budgeting resources …

Megan Sherwood Inbound Marketing

Top 6 HubSpot Setup Problems You’re Creating for Yourself

HubSpot is a deep tool with an impressive repertoire of features. It’s one of the most robust all-in-one marketing automation platforms—and with great functionality comes great responsibility. Cool tools can help make a marketing campaign smart and scalable, but when your HubSpot portal is a mess, your marketing campaigns can become almost unmanageable. Here are the top issues we see …