Content note: While this blog post is outdated, it still offers valuable insights into past sales and marketing trends. For the latest strategies and up-to-date information, we encourage you to explore our newer posts on the ever-evolving landscape of sales and marketing.
On March 30th, Facebook will switch all business pages to the ‘timeline’ layout that was rolled out to personal pages last month. There are some changes in the way this layout presents information that we want to make sure you know about. As the timeline layout suggests, your page will now represent a timeline of your business. This is a great opportunity to include milestones relating to your history, including the year you were founded, expansion efforts, new hires, and more! To create a new milestone on your timeline, create a post and click “Milestone” instead of “Status”.
You will also have another opportunity to use Facebook for customer service as fans are given the ability to send a message privately to your company page. You will not be able to initiate a private message, only respond to customers who have contacted you.
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