Our friend , Sam Makad, is guest blogging this week to share tips about creating a personalized customer experience. Your customers are the heroes of your story! Businesses earn between 4% and 8% above their competitors when they deliver a better customer experience (CX). But what makes up a great customer experience?
Once you have marketing automation software, you’re ready to start building a digital marketing engine that can generate leads, nurture prospects, and delight customers. But knowing exactly where to start may seem overwhelming, like walking into the Willy Wonka Chocolate Factory…what should you eat first?
With a network of 610 million members, LinkedIn is a critical platform for B2B marketers. Professionals in every industry consume content on LinkedIn to help them do research, solve problems, and make connections. According to the platform, 94% of B2B marketers use LinkedIn to distribute content.
Websites are like gardens. They need regular tending, nurturing and pruning. And just like you can look at a garden and see droopy plants that need watering or weeds that need pulling — looking at website data will help you stop guessing and know exactly what to do next!
So your team has set benchmark data and is constantly measuring your website performance…right? If you aren’t — You’re killing me, Smalls!
We like to remind our clients that you can’t manage what you don’t measure. Just like manufacturers monitor the performance of their throughput and capacity utilization, marketers measure website performance and conversion rate.
If you’re like most companies, you’re asking the wrong question about your marketing budget: How much should we spend on our digital marketing? According to Gartner research, the average marketing budget is about 10.2% of gross revenue. This is the “magic” number you’ll tend to hear when you ask this question. But it won’t tell you why you’re spending the…
Welcome back to our series covering the best and Whole-Brainiest concepts in inbound marketing strategies. We’re glad you’re sticking with us! We’ll help you become brainier than ever in our first series topic, defining your ideal customer.