Donna Campbell Analytics

​8 Website Metrics You Should Be Learning From

Websites are like gardens. They need regular tending, nurturing and pruning. And just like you can look at a garden and see droopy plants that need watering or weeds that need pulling — looking at website data will help you stop guessing and know exactly what to do next!

The Whole Brain Group Analytics, Budget, Inbound Marketing

The #1 Metric You Need to Know for Your Next Marketing Budget

If you’re like most companies, you’re asking the wrong question about your marketing budget: How much should we spend on our digital marketing? According to Gartner research, the average marketing budget is about 10.2% of gross revenue. This is the “magic” number you’ll tend to hear when you ask this question. But it won’t tell you why you’re spending the …