The Whole Brain Group Branding & Identity, Website Design

Website Refresh: The Whole Brain Group Launches Revamped Site for Dynamic Language

For more than 25 years, Dynamic Language has provided superior language translation, interpretation and localization services to clients around the world. A member of the Small Giants community, Dynamic Language started as a small language service company, but it has grown to become the largest translation company in Seattle and one of the largest language service providers in the United …

The Whole Brain Group Branding & Identity, Inbound Marketing

How to Write a Mission Statement That Inspires Your Team

If you’ve watched this recent video from Weird Al Yankovic, you know just how unoriginal most corporate mission statements are – full of meaningless platitudes like “monetize our assets” and “leverage our core competencies” or “world-class technology.” Take a look at your own mission statement – are you singing the same old song? Or are you ready to be a …

The Whole Brain Group Branding & Identity, Inbound Marketing, Search Engine Optimization

Your Secret Sauce: How to Stand Out from the Competition

Does your company stand out from the competition? Or do you look and sound like every other company in your industry? It’s important to be able to articulate your “secret sauce” to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It’s not uncommon for companies to get a little …

The Whole Brain Group Branding & Identity, Inbound Marketing

4 Common Mistakes That Can Derail Your Blogging Strategy

If you’ve been following our recent series about the art of blogging, we’ve covered why you should blog and how to create great content. Having that knowledge gives you great power over how your business presents itself online, but as Uncle Ben told young Peter Parker, “with great power comes great responsibility.” Your blogging efforts may be all for naught if you fail …

The Whole Brain Group Branding & Identity, Inbound Marketing

Google Plus Is Second To One

Suffering from Facebook fatigue? Getting tired of Twitter? Despair not. You can restore your dwindling supply of social media energy by switching to Google+, just named the second most-used social media platform worldwide by GlobalWebIndex. While Google+ has only half the active users of first place Facebook, it can boast of attracting 500,000 more users than Twitter, which ranked number …

The Whole Brain Group Branding & Identity, Inbound Marketing

Planned Spontaneity: What A Cappella Taught Me About Entrepreneurship

I just returned from a weekend at my alma mater, Colgate University, where I celebrated the 20th anniversary of The Resolutions, the co-ed a cappella group I founded there with two friends in 1992. Like most entrepreneurs, we had no idea what we were starting – we just saw a need and jumped headfirst into creating an alternative to the …