Whole Brainiac Jodee Jernigan is speaking about user personas at Ignite UX Michigan on October 21. Jodee will share some of the techniques she has developed to create personas in her talk, The Naked Persona: Create Stripped-Down, Useful Personas That Work.
Sometimes, the best way to gain traction is to stop. At this time of year, we spend a lot of time in strategy meetings with clients to help them put together a budget and strategy for meeting their growth targets. After a big brainstorming session, we usually end up with a table full of sticky notes of issues they need …
For more than 25 years, Dynamic Language has provided superior language translation, interpretation and localization services to clients around the world. A member of the Small Giants community, Dynamic Language started as a small language service company, but it has grown to become the largest translation company in Seattle and one of the largest language service providers in the United …
If you’ve watched this recent video from Weird Al Yankovic, you know just how unoriginal most corporate mission statements are – full of meaningless platitudes like “monetize our assets” and “leverage our core competencies” or “world-class technology.” Take a look at your own mission statement – are you singing the same old song? Or are you ready to be a …
Does your company stand out from the competition? Or do you look and sound like every other company in your industry? It’s important to be able to articulate your “secret sauce” to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It’s not uncommon for companies to get a little …
If you’ve been following our recent series about the art of blogging, we’ve covered why you should blog and how to create great content. Having that knowledge gives you great power over how your business presents itself online, but as Uncle Ben told young Peter Parker, “with great power comes great responsibility.” Your blogging efforts may be all for naught if you fail …
After the recent Google+ updates were rolled out, some of the Whole Brainiacs conducted a quick survey among our Facebook friends to find out what they thought about the changes.
Whether you run a large corporation or own a small mom-and-pop shop, having a style guide is a key to business success. It acts as your company’s style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand as you create new marketing materials.
Suffering from Facebook fatigue? Getting tired of Twitter? Despair not. You can restore your dwindling supply of social media energy by switching to Google+, just named the second most-used social media platform worldwide by GlobalWebIndex. While Google+ has only half the active users of first place Facebook, it can boast of attracting 500,000 more users than Twitter, which ranked number …
Looking for that great Thai restaurant in town, but don’t know which one to pick? Tough decision, but, like most things in life today, there’s an app for that. And it’s called FourSquare.
Are you committed to growing a great business? Here at The Whole Brain Group we strive for “business mojo” – a concept introduced by Bo Burlingham in his 2006 book “Small Giants: Companies That Choose to Be Great Instead of Big“:
I just returned from a weekend at my alma mater, Colgate University, where I celebrated the 20th anniversary of The Resolutions, the co-ed a cappella group I founded there with two friends in 1992. Like most entrepreneurs, we had no idea what we were starting – we just saw a need and jumped headfirst into creating an alternative to the …