The Whole Brain Group Budget, Inbound Marketing, Lead Generation

9 Tips for Developing Your Sales and Marketing Strategy

Benjamin Franklin famously said: “By failing to prepare you are preparing to fail.” Our clients have confided in us that it can be really hard to know where to begin with developing a sales and marketing plan. They’re bombared with new technologies, shiny ideas coming from their bosses, a swirl of performance metrics, and of course, good ole self-doubt. It’s …

The Whole Brain Group Budget, Inbound Marketing

Most Important KPIs By Funnel Stage: Awareness

You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There’s SO MUCH DATA, it’s tough to tell what’s actually useful, and what you can …

The Whole Brain Group Budget, Inbound Marketing

Don’t Push for a Marketing Budget You Don’t Need

You’ve crunched the numbers, you’ve planned for Murphy’s Law, and you have a rock solid marketing budget. But it’s a lot bigger than last year’s budget, and the chances are real good that it’ll get shot down. Don’t sweat it yet—there may be ways you can reduce your marketing budget without sacrificing quality. I’ll walk you through them.

The Whole Brain Group Budget, Inbound Marketing

How to Set up Your Marketing for Greater Success in 2018

We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be. But there’s a way to frontload your planning so that you can …

The Whole Brain Group Budget, Inbound Marketing

Most Important KPIs by Funnel Stage: Consideration

As you’re preparing your marketing budget for the next year, you’ll need to understand the effectiveness of your marketing efforts at each stage of the sales funnel—at the Awareness, Consideration, and Decision stages. Knowing where you’re succeeding and what areas need the most attention in the next year will help guide your budgeting decisions. We’ve already walked you through tracking …

The Whole Brain Group Budget, Inbound Marketing

Get Your Data in Order for Your 2020 Marketing Budget

It’s easy to get lost in the weeds of details when it’s time to start working on your 2020 inbound marketing plan. Many marketing directors find it difficult to prioritize all of the moving parts and soon find themselves trying to master an ever-expanding set of tools, activities, line items, and resources that might be valuable next year. It’s like trying to stuff a glut of …

The Whole Brain Group Budget, Inbound Marketing

3 Steps to a Successful Marketing Budget Planning Session

If you’re not already well into next year’s marketing plan budget setting sessions, it’s probably just a matter of time before you’ll be eyeball deep in numbers. Does the thought of creating a budget fills you with dread? Buck up.  Your marketing plan budget is the best way to ensure that you have the funds to turn your inbound marketing …

Megan Sherwood Budget, Inbound Marketing

Does Your Marketing Budget Include These Essential Tools?

If you’re on your game, you’re already planning your 2018 marketing budget. Hopefully, you’ve already reviewed your 2017 marketing efforts and you’ve set up your metrics tools for tracking your performance. Now it’s time to figure out what tools you’re missing in your daily and weekly inbound activities. Knowing what you need and why you need it will help you …

Megan Sherwood Budget, Inbound Marketing

Before You Budget: Your Inbound Metrics To-Do List

How would you like to get all the marketing budget you could ever want? Marketing directors are constantly under the gun to prove their own existence to the people holding the purse strings. But we’ve found through experience that when your company’s executives see how your marketing efforts directly impact the bottom line, they’re quick to funnel more budgeting resources …

The Whole Brain Group Budget, Inbound Marketing

What Gaps Are in Your B2B or Professional Services Inbound Plan?

As you look back over your 2017 marketing efforts to see which spend brought the best bang for your proverbial buck, keep a careful lookout for any gaps you may have in your inbound marketing efforts. Where were you weak? Where were you strong? What did you miss entirely? In other words, and to paraphrase the London Tube warning, mind your gaps.