Don’t look now, but you’re about to start the first quarter of a new year. A new year means new customers, new sales goals, and new opportunities to grow your business. It’s an exciting way to start the year, but it won’t last long if your marketing budget isn’t right from the start. Many companies plan their marketing budget based …
If you’re like most companies, you’re asking the wrong question about your marketing budget: How much should we spend on our digital marketing? According to Gartner research, the average marketing budget is about 10.2% of gross revenue. This is the “magic” number you’ll tend to hear when you ask this question. But it won’t tell you why you’re spending the …
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan.
We’re sure you’ve heard it before. It’s a phrase that everyone hates hearing: “You have to spend money to make money.” But many people struggle to figure out how much money they have to spend to make the amount of money they want to make!
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