Every year, companies are spending more and more on digital marketing and less on traditional marketing. So, why are construction marketing strategies less likely to embrace their digital side?
While there have been many positive trends for the construction industry this year–advances in technology, better safety equipment, and lots of continued market growth, there has been one negative trend that will continue to haunt us into 2020.
Construction and industrial businesses tend to neglect their marketing and are late adopters of marketing trends and technologies. It’s not that they don’t appreciate innovation, it’s just that their innovation efforts are typically focused on production.
In February, we attended the Construction Association of Michigan trade show where we met great people, and looked at dozens of construction industry websites.