Will Lucas Content Marketing

How To Repurpose Your B2B Digital Content

How To Repurpose Your B2B Digital Content In the world of inbound marketing, content is king. Through engaging content, you increase your website’s search ranking and demonstrate your value to potential customers by presenting yourself as an authority on a topic and starting a conversation leading to an eventual sales opportunity down the line. There are many examples of content,…

Donna Campbell Content Marketing, Inbound Marketing

Stop Making These 5 B2B Email Marketing Mistakes

B2B email marketing campaigns are one of the best ways to nurture leads and expand your share of wallet with current customers. The problem is that not everyone is an email marketing expert. Effective email campaigns take strategy and time to execute correctly… and if you’re making any or all of the mistakes below, you could be killing your B2B…

Steven Garcia Content Marketing, Search Engine Optimization

Drive More Organic Traffic With Pillar Pages

Oh, organic traffic – the sweet fruit of our digital marketing labor. You wouldn’t expect an apple orchard to magically spring from the ground and you shouldn’t expect organic traffic to start flowing to your website on its own. Just like those delicious Honeycrisp apples, organic traffic has to be cultivated and nurtured. That’s why we’re going to talk about…

Donna Campbell Content Marketing

Earned, Paid & Owned Media For B2B Marketing in 2021

If you’re a marketer for a growing B2B company and are using digital content as part of your marketing efforts, first all, kudos to you! Digital content is crucial for SEO, lead gen, and client education. Creating your content takes considerable time and resources, so it’s important to be organized. In this blog, we’ll look at a simple framework –earned,…

Justine Jahnke Content Marketing

How to Start Video Marketing On a Budget

You have been working from home for a few months now and everyone is getting little stir crazy. It’s been a difficult year so far, but there is a silver lining. While you have been in Zoom video meeting after Zoom video meeting from your home office (or couch), you have been preparing for your newest digital marketing asset –…

Donna Campbell Content Marketing, Email Marketing, Inbound Marketing

4 B2B Newsletter Examples That Are Killing It

Remember that old newsletter you grabbed when leaving a church or a PTA meeting? Everyone had a paper newsletter back in the day. They were great for sharing everything from upcoming events to beef stroganoff recipes. Mmmmmm…stroganoff. That old-fashioned-beef-stroganoff newsletter is long gone and in its place is a digital upgrade that still delivers quite a punch, minus the paper…

Donna Campbell Content Marketing, Inbound Marketing

3 Bare Minimum B2B Marketing Tactics During COVID-19

Many small businesses out there (us included!) are adapting to the current crisis. They’re doing their best to serve existing customers while trying to generate new business that will be critical to staying afloat. Digital marketing is a powerful tool for accomplishing both of those things. And during the current COVID-19 crisis, everyone is handling their marketing a little differently.…

Quincy Smith Content Marketing, Inbound Marketing, Search Engine Optimization

How Businesses Can Do Keyword Research for Free

Our friend, Quincy Smith, is guest blogging this week. He oversees SEO and analytics at Ampjar, a brand-to-brand partnership marketing platform. He’s passionate about IPAs, strong coffee, and solo travel. Keyword research is one of the pillars of inbound marketing and should be the basis of all the content you produce on your website. However, if you’re a cash-strapped startup…