The Whole Brain Group Content Marketing

The 3 R’s of Content Marketing

As a kid, the three R’s (Reduce, Reuse and Recycle) were grilled into my brain. This ensured that I would not pollute the earth with more garbage. That lesson also applies to content marketing. By Using the R’s of content marketing: Reuse, Refresh, and Reimagine, you can reduce marketing polution, and improve your inbound marketing and lead generation.

The Whole Brain Group Content Marketing, Inbound Marketing

Your S&%$ is Cool to Your Audience

You know a lot about your particular industry. Like, A LOT. You could write a very detailed blog post about one aspect of it, but you have one question: who will read it? Or at least, who will read it to actually get the information, not as a sleep aid?

The Whole Brain Group Content Marketing, Inbound Marketing

What Does Inbound Look Like For a B2B Company?

At this point, you’re probably aware that inbound marketing is a great way to increase traffic and convert leads into customers. You know that it’s a targeted approach to marketing, as opposed to traditional marketing’s more scattershot approach. But how do you incorporate inbound into your B2B company’s marketing plan? Let’s take a look at what inbound would look like …

The Whole Brain Group Content Marketing, Inbound Marketing

Irresistible Content That Wins the Sale

In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision …

The Whole Brain Group Content Marketing, Inbound Marketing

9 B2B Blogging Myths That Are Still Alive in 2017

B2B blogging has been one of the most effective inbound marketing tactics for years, and it’s the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How …

Chris Beecher Content Marketing, Inbound Marketing

Inbound Marketing Around the Web—December 2016

Zoinks! Holiday season already?! The holidays can be stressful for marketers, because there’s added pressure to see a healthy bump in sales at the end of the year. But they sneak up so fast. And what’s the best way to take advantage of the holidays—especially if you’re a B2B marketer? Here’s a handful of helpful holiday marketing tips—our gift to …

Chris Beecher Content Marketing, Inbound Marketing

It’s Not Too Late! Get Your Inbound Marketing in Order Before 2017

2017 is the Year of the B2B Marketer. Didn’t know that? It’s true; and you can make 2017 your best year yet. No matter how messy or disorganized your digital marketing may have been this year, you can run a successful inbound machine that converts more leads and wins more customers. You’ve already mastered the first step toward that goal—you’re …