As a HubSpot gold agency partner, we are always excited when new HubSpot features are released. In May, HubSpot announced that it had added a new tool in the Marketing Enterprise Hub: an Account-Based Marketing dashboard. Here’s a little background on ABM, what it means for growing businesses, and how HubSpot’s tool will help you jumpstart ABM for your B2B …
Remember that old newsletter you grabbed when leaving a church or a PTA meeting? Everyone had a paper newsletter back in the day. They were great for sharing everything from upcoming events to beef stroganoff recipes. Mmmmmm…stroganoff. That old-fashioned-beef-stroganoff newsletter is long gone and in its place is a digital upgrade that still delivers quite a punch, minus the paper …
Many small businesses out there (us included!) are adapting to the current crisis. They’re doing their best to serve existing customers while trying to generate new business that will be critical to staying afloat. Digital marketing is a powerful tool for accomplishing both of those things. And during the current COVID-19 crisis, everyone is handling their marketing a little differently. …
Our friend, Quincy Smith, is guest blogging this week. He oversees SEO and analytics at Ampjar, a brand-to-brand partnership marketing platform. He’s passionate about IPAs, strong coffee, and solo travel. Keyword research is one of the pillars of inbound marketing and should be the basis of all the content you produce on your website. However, if you’re a cash-strapped startup …
To get the ROI on whatever you’re doing with a partner – social media or otherwise, you need a shared set of goals and expectations. Once you have those – you need to do your part. This is YOUR part to make sure that your agency is successful.
Thirty years ago, if your furnace died in the middle of January, you’d pull out your phone book and search the yellow pages for a technician who could come check it out ASAP. Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near me” into the text box.
Our friend , Catherine Nyorani-Wafula, is guest blogging this week to share tips about ranking higher than your competitors in Google search.
Manufacturing in the United States has gone through intense changes. From geopolitical threats to innovations on the plant floor, the entire manufacturing sector has weathered many a storm. So as the focus shifts from quality to quality & speed, what else can manufacturers do to improve their bottom lines? Well, a big answer is company culture. Creating a strong company culture in …
Our friend , Sam Makad, is guest blogging this week to share tips about creating a personalized customer experience. Your customers are the heroes of your story! Businesses earn between 4% and 8% above their competitors when they deliver a better customer experience (CX). But what makes up a great customer experience?
So, you read part 1 of this blog series and now you are PUMPED to start creating a B2B blog for your manufacturing or industrial subcontracting company.
For those of you who still don’t think they need a B2B blog for their manufacturing or industrial subcontractor company, consider these statistics:
Our friend Marla Keene with AX Control, Inc. is guest blogging this week to share tips about content creation with her fellow industrial marketers.