Chris Beecher Inbound Marketing

Marketing Agency Pricing Models: Retainers vs. Projects

{% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, width=’852′, height=’480′, player_id=’6329179669′, style=” %} If you or your small internal marketing team are overwhelmed, it might be time to hire a marketing agency.

Donna Campbell Inbound Marketing

The Best Inbound Marketing Technology Stack for Manufacturers

  Modern marketers know that their digital marketing programs are only as good as the tools and technologies they run on. That’s why it’s important to understand what a basic inbound marketing technology stack looks like, and what marketing software might be best for you.

Donna Campbell Inbound Marketing

Marketing And Industry 4.0: Digital Infrastructure

Industry 4.0 is bringing digitization and connectivity to every aspect of your business. But many manufacturers getting ready for the digital age are still not clear on what people, processes, technologies and strategies to adopt, and when to do it. Even worse, many manufacturers believe that Industry 4.0 is ‘just an IT thing.”

Donna Campbell Inbound Marketing

What Is Industry 4.0?

Industry 4.0, or the Fourth Industrial Revolution, is a new approach to combining traditional manufacturing processes and technology, such as the Internet of Things (IOT), and Artificial Intelligence (AI) to improve automation, communication and use of real-time data. It holds the promise of better synergy between machines and their human counterparts and will help manufacturers to innovate faster. All humans in your …