Once you have marketing automation software, you’re ready to start building a digital marketing engine that can generate leads, nurture prospects, and delight customers. But knowing exactly where to start may seem overwhelming, like walking into the Willy Wonka Chocolate Factory…what should you eat first?
Construction and industrial businesses tend to neglect their marketing and are late adopters of marketing trends and technologies. It’s not that they don’t appreciate innovation, it’s just that their innovation efforts are typically focused on production.
Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts …
The sales funnel has evolved. The tried and true sales and marketing model has been surpassed by flywheels, bowties, and more. But just like your grandmother kept her old cookie cutters to make Christmas cookies every year, the traditional sales and marketing funnel is still a helpful guide.
Last month we said that we’d be your “HubSpot Guy” and get you the inside details on all the big HubSpot product updates and features. So, here we go…
If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list.
What does it mean when your website visitor traffic is solid, but your website is not converting visitors’ leads? Website traffic generation is only valuable if it’s pulling in the right audience, and if that audience is converting into customers.
Landing pages are a critical piece of an effective lead generation campaign. It’s where the magic happens. It’s where you go from visitors to (gulp) conversions. You can increase your landing page conversion rates by taking the time to ask these five strategic questions.
Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Us too.
Do you know who your leads are and what they need from you?
So, what does your website do? You probably have company info, some product or service details, maybe even a blog. But are there places on your site that encourage visitors to give you their information and establish their interest in becoming a customer? Or is your website just a glorified brochure? Be honest…is your site optimized for lead generation?
Benjamin Franklin famously said: “By failing to prepare you are preparing to fail.” Our clients have confided in us that it can be really hard to know where to begin with developing a sales and marketing plan. They’re bombared with new technologies, shiny ideas coming from their bosses, a swirl of performance metrics, and of course, good ole self-doubt. It’s …