Donna Campbell HubSpot, Inbound Marketing, Sales & Marketing

New HubSpot ABM Feature For Account-Based Marketing

As a HubSpot gold agency partner, we are always excited when new HubSpot features are released. In May, HubSpot announced that it had added a new tool in the Marketing Enterprise Hub: an Account-Based Marketing dashboard. Here’s a little background on ABM, what it means for growing businesses, and how HubSpot’s tool will help you jumpstart ABM for your B2B …

Justine Jahnke Lead Generation, Sales & Marketing

5 Steps to Set Up a Service Level Agreement

Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts …

Brooklin Nash at TrustRadius Sales & Marketing

How to Use Customer Reviews in Your B2B Marketing Strategy

Our friends at TrustRadius are guest blogging this week about something they know a lot about: the power of online reviews. They’re a trusted review site for business technology, serving both buyers and vendors – helping buyers make better product decisions based on unbiased and insightful reviews.