As a HubSpot gold agency partner, we are always excited when new HubSpot features are released. In May, HubSpot announced that it had added a new tool in the Marketing Enterprise Hub: an Account-Based Marketing dashboard. Here’s a little background on ABM, what it means for growing businesses, and how HubSpot’s tool will help you jumpstart ABM for your B2B …
There’s a question that keeps business owners and their marketing people up at night:
Digital marketing strategies are critical to manufacturers who want to reach today’s B2B buyer. Your buyers are smarter, more informed, and more impatient than ever. A good digital marketing strategy can deliver your message to the right people, at the right time, on the right platform.
If you have a business in the construction, manufacturing, or engineering industry (any industry, really) your customers are watching video. From video on social media to websites, or even conference calls – it is evident that video is the best way to grab attention, relay information, and even create trust.
Our guest blogger this week is Dean Marsman from Prince Manufacturing, a contract manufacturing solution provider focused on eliminating waste in the customer’s value stream by providing: fabrication, forming, finishing and assembly of metal and composite products.
Our series of blogs to help you with HubSpot cleanup is basically an episode of Hoarders. Dirty email databases, dusty blogs stuck in draft…oh the shame! Well, the experts are here to help you purge.
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts …
The sales funnel has evolved. The tried and true sales and marketing model has been surpassed by flywheels, bowties, and more. But just like your grandmother kept her old cookie cutters to make Christmas cookies every year, the traditional sales and marketing funnel is still a helpful guide.
If you’re the owner of a growing business, you may have reached the point where it makes sense to launch an inbound marketing program. The question is, who will do it? The quick answer is, not you.
Our friends at TrustRadius are guest blogging this week about something they know a lot about: the power of online reviews. They’re a trusted review site for business technology, serving both buyers and vendors – helping buyers make better product decisions based on unbiased and insightful reviews.
We like to remind our clients that you can’t manage what you don’t measure. Just like manufacturers monitor the performance of their throughput and capacity utilization, marketers measure website performance and conversion rate.