The Whole Brain Group Inbound Marketing, Sales & Marketing

How to Create a Buyer Persona That Wins More Sales

Meet Sarah. She’s  is a 27-year-old marketing coordinator at a growing, mid-size company. She’s the only marketing person they have, and she’s relatively new. Sarah has learned quickly that she needs to prove her value to the CEO and CFO, who struggle to understand how Sarah’s work translates to sales and revenue.  Sarah already knows that outbound marketing tactics are …

The Whole Brain Group Inbound Marketing, Sales & Marketing

Sales and Marketing Alignment Are Crucial For Success—But Why?

Sales and marketing, marketing and sales. Typically, these two departments regard one another with wary respect at best, and outright hostility at worst. (Think oil and water, not peanut butter and jelly.) But here’s the thing: in order for your business to achieve maximum success, it’s vital for these two teams to work together.  Most businesses are only focused on …

The Whole Brain Group Sales & Marketing, Sales Enablement

How To Be Successful As a Seller-Doer Without Sacrificing Billable Hours

For architecture, engineering, and construction firms, winning business is key. But getting the meeting with the right person and cultivating that relationship over twelve, eighteen, or even THIRTY-SIX months until the request for proposal (or RFP) for the project is released can be nerve wracking and a huge expense of time. According to SMPS’s recent survey titled “Sell. Do. Win Business.,” …

The Whole Brain Group Sales & Marketing, Sales Enablement

Our Favorite HubSpot Tools: The Meetings Tool

 Are you spending too much time trying to schedule meetings with your contact due to the back-and-forth nature of emails? Good news: scheduling meetings by communicating through a long email thread is now a thing of the past. It’s time to free up more space in your workday for focusing on the needs of your contact instead of administrivia like …

The Whole Brain Group Inbound Marketing, Sales & Marketing

Top 4 Tools To Measure Inbound Marketing Success

So you’ve figured out who your personas are and you’ve discovered their pain points and goals. You’re providing engaging and useful content that your target market wants. You get prospects’ contact information when they download some select content from your website and you continue to wow them with your expertise as you send them newsletters packed with great information (and more …

Guest Blogger Sales & Marketing

How to Guarantee You Hire the Right Salesperson

This post was guest-written by Miche Rayment of The Hire Effect. You’ve blessedly managed to make a clean break from what you now refer to as “the sales mis-hire.” In fact, everyone in the company is calling it that—over lunch, at the coffee machine, and after meetings. It’s got you on edge.  Now you’re hoping to find a better replacement VP of …

The Whole Brain Group Sales & Marketing

How to Create Irresistible Sales Collateral

Let’s face it. Your sales collateral kind of sucks. It’s not your fault—you’re not a content writer or a designer, and Marketing can’t get you the stuff you need fast enough. So you create your own content that addresses your prospects’ specific questions and pain points, because your marketing materials don’t do that.   And you go through this several …

The Whole Brain Group Sales & Marketing, Sales Enablement

Sales Enablement Article Roundup: Best of the Best

Sales enablement has become a hot topic in inbound marketing and sales. Companies everywhere are realizing how critical it is to align sales and marketing teams to create a culture that catapults your effectiveness at generating qualified leads and converting customers for greater-than-ever revenue. But sales and marketing teamwork is nothing new for inbound marketers that have their sh*t together. …