The Whole Brain Group Branding & Identity, Inbound Marketing, Search Engine Optimization

Your Secret Sauce: How to Stand Out from the Competition

Does your company stand out from the competition? Or do you look and sound like every other company in your industry? It’s important to be able to articulate your “secret sauce” to your prospects and customers so they understand why they should buy from you instead of one of your competitors. It’s not uncommon for companies to get a little …

The Whole Brain Group Inbound Marketing, Search Engine Optimization

The Whole Brain Group Launches Ann Arbor Hubspot User Group

There are over 70 HubSpot User Groups meeting regularly across the world to discuss all things HubSpot and inbound marketing. Ann Arbor can now be counted as one of the HubSpot User Group (HUG) locations, and the team at The Whole Brain Group is leading it! We’re proud to be carrying the HubSpot torch for Ann Arbor and the surrounding areas as the HUG’s …

The Whole Brain Group Inbound Marketing, Search Engine Optimization

Google’s Keyword Planner: What You Need To Know

Google has officially retired their Keyword Tool and has replaced it with the Keyword Planner, a combination of Google’s Keyword Tool and Traffic Estimator. This change comes in the wake of last week’s news that Google would no longer be revealing specific keyword data in Google Analytics, which caused quite a stir for people who measure success solely by the number of …

The Whole Brain Group Inbound Marketing, Search Engine Optimization

Three Reasons to Consider Accessibility

Before you can determine the inbound tactics to execute, you need to understand who your ideal customer is in order to build campaigns to attract them. While you were creating your ideal customer profile and buyer personas did you stop to consider that some of your customers may have a disability? And that their disability affects how they interact with your digital …