The Whole Brain Group Inbound Marketing, Social Media

Why Twitter Is Killing Your Marketing Efforts

Is Twitter doing you more harm than good? You’re investing company time and money writing tweets and scheduling posts and monitoring your Klout score, but you’re not seeing any uptick in your lead conversions or sales. Instead of boosting your marketing, Twitter is sucking it dry. Why?

The Whole Brain Group Inbound Marketing, Sales Enablement, Social Media

[Infographic] Nurturing the Sales Funnel Using Social Media

If you’re struggling to figure out how to use social media to support your sales process, take a look at this great infographic from the folks at TollFreeForwarding.com. You’ll learn how social media can be used to pull customers through each stage of the funnel, from Awareness to Sale and on to Advocacy.  Take a look at their infographic for creative ways …

The Whole Brain Group Inbound Marketing, Social Media

Social Media Strategy: 5 Time-Saving Tips

What makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content!One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to …

The Whole Brain Group Inbound Marketing, Social Media

Pinterest: Pinning Down Your Business

If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And …

The Whole Brain Group Inbound Marketing, Social Media

Hashtags: Coming To A Facebook Near You

They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook!

The Whole Brain Group Inbound Marketing, Social Media

Communicating With A Single Voice

Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the …

The Whole Brain Group Inbound Marketing, Social Media

A Love Letter To Social Media

Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective.