Ode To Social Media
Roses are red, violets are blue,
Started using your services, my business grew.
Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective.
In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market exposure.” Its effectiveness is just one of the many reasons we love social media.
Use Social Media To Improve Your Business
Time and again, we at The Whole Brain Group have advocated the importance of including social media in a marketing strategy. Why? Because we know it works! For those who may be a little more skeptical, here’s what we suggest:
Have Well-Managed Twitter, Facebook, and Google+ Accounts
Your customers are definitely using these sites, so the greater your presence is on each of them, the more beneficial it will be for your business. By continually updating your account profiles with valuable information and promotions, you’ll be more likely to attract both new and repeat customers for your products and services.
Play To Your Strengths
Use social media to present your company in a manner consistent with the purposes of your website. If you have a small, local company, make your community the focus of your social media platforms. Bring in the local audience by posting content of interest to those customers. If you’re a larger corporation, try to expand your regional or national audience by posting content of a broader scope. Know your company’s target audience, and market directly to them using social media.
Learn How To Use Social Media Wisely
The “Big Three” may seem similar, but they reach their audiences in very different ways. This may seem obvious, so bear with us.
Use your Facebook account to interact with your followers, to build your brand, to offer deals, and to market your products and services.
Twitter is similar to Facebook in that you can offer deals and market products with your account. Yet it’s different in one crucial way: the hashtag (#). Think of a hashtag as a search engine for Twitter. If you use the hashtag correctly, people who are searching for specific topics will stumble upon your Tweet, and therefore, your business.
Do you have a Google+ account? If so, be sure to take advantage of the “promote” function. You can use it by creating different groupings of followers to whom you can target your marketing efforts with customized promotional content. And don’t forget the “measure” function, a tool which gives businesses an interactive measurement of how their Google+ page is being used.
Why We Love Social Media
Still not entirely sure that skyrocketing social media use could be a key factor in helping you grow your business? Perhaps a few more compelling facts from Bosari’s article will convince you.
In addition to emphasizing social media’s value in increasing market exposure, Bosari also points out that “58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period.” While we know that social media was not the sole reason for the increase in sales for these businesses, there’s no denying that it undoubtedly played a large role in producing such a surge.
We’re not the only ones who love social media. Quoting Bosari again, “94% of all businesses with a marketing department used social media as part of their marketing platform.” Yes, 94 percent! Do you really want to be part of the 6 percent that doesn’t utilize social media? We don’t think so.
And so, we’ve caught ourselves rambling on, but we can’t help it! We’re hopelessly in love.
Roses are red, violets are blue,
We at The Whole Brain Group would like to wish a Happy Valentine’s Day to you!
- Download our Sensible Social Media Toolkit for Businesses