Our friend , Sam Makad, is guest blogging this week to share tips about creating a personalized customer experience. Your customers are the heroes of your story! Businesses earn between 4% and 8% above their competitors when they deliver a better customer experience (CX). But what makes up a great customer experience?
So, you read part 1 of this blog series and now you are PUMPED to start creating a B2B blog for your manufacturing or industrial subcontracting company.
For those of you who still don’t think they need a B2B blog for their manufacturing or industrial subcontractor company, consider these statistics:
Our friend Marla Keene with AX Control, Inc. is guest blogging this week to share tips about content creation with her fellow industrial marketers.
Let me just start by saying, HubSpot’s social media tools breathe life into my soul. Yeah, I’m not kidding. For someone who manages social media strategies for a few companies, I can tell you…it is a game-changer.
When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a bunch of makeup tutorials?
Once you have marketing automation software, you’re ready to start building a digital marketing engine that can generate leads, nurture prospects, and delight customers. But knowing exactly where to start may seem overwhelming, like walking into the Willy Wonka Chocolate Factory…what should you eat first?
Construction and industrial businesses tend to neglect their marketing and are late adopters of marketing trends and technologies. It’s not that they don’t appreciate innovation, it’s just that their innovation efforts are typically focused on production.
There’s a question that keeps business owners and their marketing people up at night:
Digital marketing strategies are critical to manufacturers who want to reach today’s B2B buyer. Your buyers are smarter, more informed, and more impatient than ever. A good digital marketing strategy can deliver your message to the right people, at the right time, on the right platform.
With a network of 610 million members, LinkedIn is a critical platform for B2B marketers. Professionals in every industry consume content on LinkedIn to help them do research, solve problems, and make connections. According to the platform, 94% of B2B marketers use LinkedIn to distribute content.
In February, we attended the Construction Association of Michigan trade show where we met great people, and looked at dozens of construction industry websites.