The Whole Brain Group Inbound Marketing, Search Engine Optimization

Google’s Penguin Update: What You Need to Know

Google has recently launched a new algorithm change, called the “Penguin update.” According to Google: “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines…this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”

The Whole Brain Group Inbound Marketing

Create Email Newsletters from Your Blog Content with MailChimp

Not everyone is glued to their twitter account, breathlessly waiting for you to announce your latest blog post!  If you’re using social media as your only method of circulating your blog content, you may be missing out on traffic from visitors who prefer to receive updates via email. With an RSS-driven email campaign, you can create another channel for people …

The Whole Brain Group Inbound Marketing

Bye-Bye Scanner: Digitally Signing Documents with Apple Preview

At The Whole Brain Group, we’re constantly trying to reduce the amount of paper we use, so signing documents has always been a source of irritation for me. When we send contracts out, I have a digital signature I embed in the document, but when I have to sign a document I didn’t produce, the steps are time consuming and …

The Whole Brain Group Inbound Marketing, Social Media

Facebook Offers: Coming Soon to a Facebook Page Near You

Facebook’s “Offers” feature, while still in beta mode, is being rolled out to more businesses today! It’s not quite ready for a full release, but if you are categorized as a Local Business, there’s a good chance this feature is available to you! So what is Facebook Offers, exactly? Good question! We could write more about Offers, but aren’t videos …

The Whole Brain Group Branding & Identity, Inbound Marketing

Planned Spontaneity: What A Cappella Taught Me About Entrepreneurship

I just returned from a weekend at my alma mater, Colgate University, where I celebrated the 20th anniversary of The Resolutions, the co-ed a cappella group I founded there with two friends in 1992. Like most entrepreneurs, we had no idea what we were starting – we just saw a need and jumped headfirst into creating an alternative to the …

The Whole Brain Group Inbound Marketing

Smart Electronic Tools Save Paper on Earth Day and Every Day

In honor of Earth Day, here’s a recap of three Smart Tools we’ve adopted here at The Whole Brain Group to reduce paper waste.  Coincidentally, these tools also save you time and effort so you can be efficiency-friendly AND earth-friendly! Harvest Time Tracking Are you still using paper time sheets and sending paper invoices? Check out Harvest’s online time tracking, …

The Whole Brain Group Inbound Marketing

Smart Tool: Get Rid of Email Clutter with OtherInbox

If you’re like me, your email is constantly flooded with social media notices, coupons, mailing lists and bill reminders. You can try to set up filters for everything, but it’s hard to keep up, and you might miss things you should pay attention to. Consequently, you either have 800 unread messages in your inbox, or you spend hours reading, filing, …