The Whole Brain Group Inbound Marketing, Social Media

Google+ Business Pages: 3 Ways They Can Boost Your Visibility

With the ever-evolving world of social media, the arrival of Google+ and it’s business pages may seem like another obligatory item on your to-do list. However, Google+ business pages could be worth spending the extra time to create, offering advantageous results for your efforts. Business pages offer another opportunity to be seen by your customers on a social platform that…

The Whole Brain Group Branding & Identity, Inbound Marketing, Social Media

Is Your Personal Brand Affecting Your Company Brand? (Part 1)

(Part 1 of 2) There are many reasons for businesses to embrace social media – to increase sales, customer service, branding, and reputation management, to name just a few. This is a service that is very important to us at the Whole Brain Group. We regularly work with businesses to brand themselves – whether through blogging, social media, website design,…

The Whole Brain Group Inbound Marketing, Paid Search & PPC

5 Ways Google AdWords Works For You

Once you’ve made the decision to advertise with Google AdWords, the process of setting up an account is relatively simple. Adjusting location and currency settings, in conjunction with billing procedures, starts you off into a world of online advertising that has the potential to bring you great visibility with a high ROI. When the campaigns go live and are visible…

The Whole Brain Group Inbound Marketing

Smart Tool: The Resumator Streamlines & Centralizes our Hiring Process

Getting the right people to join your team is tough when you’re a small company. You probably don’t have a dedicated HR person, and it can be cost-prohibitive to use a head hunter or recruiter to manage things for you. At The Whole Brain Group, we’re in the same boat, and conducting a search for a new “brainiac” is something…

The Whole Brain Group Inbound Marketing, Paid Search & PPC

4 Reasons To Consider Google AdWords for Your Business

Have you considered how your bottom-line would be impacted if your company’s website had increased traffic?  Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend?  The good news is that in today’s digital marketing world, there are methods like Google AdWords that can…

The Whole Brain Group Inbound Marketing

Smart Tool: Harvest Time Tracking Improves our Efficiency

Time tracking, invoicing, and tracking payments are some of the most important activities in a growing company’s cash flow and bottom-line, but it’s also a pain in the you-know-what.  In the early days, we used a spreadsheet for time tracking, and Quickbooks to create invoices and track payments.  But as we grew we found ourselves wondering where all of our…

The Whole Brain Group Inbound Marketing, Search Engine Optimization, Social Media

5 Essential Elements of a Great LinkedIn Company Profile Page

If you’re a business owner, you probably have a personal LinkedIn profile, but haven’t paid much attention to your Company Page on LinkedIn.  Many companies have profiles that are left over from the early days of LinkedIn when anyone associated with your company could create or edit the profile, which means that information is frequently in accurate or outdated.  These…

The Whole Brain Group Inbound Marketing

Smart Tool: Bidsketch Speeds up our Proposal Process

Back in the “old days”, the Whole Brain Group proposal process involved duplicating the last one we wrote, renaming it, and making some edits in Word. This worked great with only one person doing business development, but now that we’ve grown things have gotten a lot more complicated!  The number of proposals we’re writing has multiplied, and so has the…

The Whole Brain Group Usability, Website Design

3 Reasons To Mobilize Your Business with Mobile – and How To Do It!

With over 5 billion mobile subscribers in the world, the number of people accessing websites via smartphone is climbing every day – along with the number of people who are frustrated by websites that are not mobile-friendly! We’ve all been there – you want to look up a store’s hours or phone number while you’re driving around doing errands, but…

The Whole Brain Group Branding & Identity, Social Media

Can You Convey a Brand in 140 Characters?

It’s not rare for me to get into a nerd conversation or two. Especially late at night. Nighttime on the Internet is when the only people stirring are other social media pros and bloggers. Google Chat has become the hub for me during this time to bounce ideas off of people while I prepare for a speaking engagement, big presentation…