The Whole Brain Group Inbound Marketing, Paid Search & PPC

4 Reasons To Consider Google AdWords for Your Business

Have you considered how your bottom-line would be impacted if your company’s website had increased traffic?  Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend?  The good news is that in today’s digital marketing world, there are methods like Google AdWords that can …

The Whole Brain Group Inbound Marketing

Smart Tool: Harvest Time Tracking Improves our Efficiency

Time tracking, invoicing, and tracking payments are some of the most important activities in a growing company’s cash flow and bottom-line, but it’s also a pain in the you-know-what.  In the early days, we used a spreadsheet for time tracking, and Quickbooks to create invoices and track payments.  But as we grew we found ourselves wondering where all of our …

The Whole Brain Group Inbound Marketing, Search Engine Optimization, Social Media

5 Essential Elements of a Great LinkedIn Company Profile Page

If you’re a business owner, you probably have a personal LinkedIn profile, but haven’t paid much attention to your Company Page on LinkedIn.  Many companies have profiles that are left over from the early days of LinkedIn when anyone associated with your company could create or edit the profile, which means that information is frequently in accurate or outdated.  These …

The Whole Brain Group Inbound Marketing

Smart Tool: Bidsketch Speeds up our Proposal Process

Back in the “old days”, the Whole Brain Group proposal process involved duplicating the last one we wrote, renaming it, and making some edits in Word. This worked great with only one person doing business development, but now that we’ve grown things have gotten a lot more complicated!  The number of proposals we’re writing has multiplied, and so has the …

The Whole Brain Group Usability, Website Design

3 Reasons To Mobilize Your Business with Mobile – and How To Do It!

With over 5 billion mobile subscribers in the world, the number of people accessing websites via smartphone is climbing every day – along with the number of people who are frustrated by websites that are not mobile-friendly! We’ve all been there – you want to look up a store’s hours or phone number while you’re driving around doing errands, but …

The Whole Brain Group Branding & Identity, Social Media

Can You Convey a Brand in 140 Characters?

It’s not rare for me to get into a nerd conversation or two. Especially late at night. Nighttime on the Internet is when the only people stirring are other social media pros and bloggers. Google Chat has become the hub for me during this time to bounce ideas off of people while I prepare for a speaking engagement, big presentation …

The Whole Brain Group Inbound Marketing

GrowCo 2011: What Happened in Vegas Didn’t Stay in Vegas

I always feel guilty when I leave for a conference – is it going to be worth the expense and the time away from the office and my family?  Should I really be spending time and money “working on the business” when there are so many other pressing concerns in my inbox? When I left for the Inc Magazine‘s GrowCo 2011 Conference …

The Whole Brain Group Inbound Marketing

My Time at the AMA Collegiate Conference

AMA Collegiate Conference March 24 – March 26 33rd Annual American Marketing Association (AMA) Collegiate Conference I’m the marketing intern here at Whole Brain Group, and I spent the last week of March at the 33rd Annual AMA Collegiate Conference. The AMA is a professional organization for individuals who LOVE marketing.

The Whole Brain Group Inbound Marketing, Social Media

The 2011 #ChevySXSW Roadtrip Challenge

This has been a crazy month for the Whole Brainiacs, and the coming month seems to be picking up right where February left off. To kick things off, I will be leaving on Tuesday to participate in this year’s Chevy South by Southwest Roadtrip Challenge. For those of you unfamiliar with the event/spectacle that is the roadtrip challenge, here is …