5 Signs It’s Time for a New Marketing Strategy
There’s a question that keeps business owners and their marketing people up at night:
4 Reasons Manufacturers Need A Digital Marketing Strategy
Digital marketing strategies are critical to manufacturers who want to reach today’s B2B buyer. Your buyers are smarter, more informed, and more impatient than ever. A good digital marketing strategy can deliver your message to the right people, at the right time, on the right platform.
New HubSpot Feature: LinkedIn Ads
With a network of 610 million members, LinkedIn is a critical platform for B2B marketers. Professionals in every industry consume content on LinkedIn to help them do research, solve problems, and make connections. According to the platform, 94% of B2B marketers use LinkedIn to distribute content.
10 Things We Learned Looking At Construction Websites
In February, we attended the Construction Association of Michigan trade show where we met great people, and looked at dozens of construction industry websites.
Industrial Marketers Need This Digital Content in 2019
Digital content helps build trust with your ideal customers, as well as generate and nurture leads. It can also help you get ahead of your competition by positioning you as a thought leader in your industry.
HubSpot Product Update: Integrating Video Into Your Sales and Marketing
If you have a business in the construction, manufacturing, or engineering industry (any industry, really) your customers are watching video. From video on social media to websites, or even conference calls – it is evident that video is the best way to grab attention, relay information, and even create trust.
Lean Manufacturing Philosophy Helps Recruitment and Retention
Our guest blogger this week is Dean Marsman from Prince Manufacturing, a contract manufacturing solution provider focused on eliminating waste in the customer’s value stream by providing: fabrication, forming, finishing and assembly of metal and composite products.
Local SEO Tips For Your Google My Business Profile
Our friend Amanda Bieganski with Tower Marketing is guest blogging this week about Google My Business as part of a local SEO strategy that will help your customers find your manufacturing or industrial business.
Cleaning Your HubSpot CRM In 5 Workflows
Our series of blogs to help you with HubSpot cleanup is basically an episode of Hoarders. Dirty email databases, dusty blogs stuck in draft…oh the shame! Well, the experts are here to help you purge.
5 Steps To Clean Up Your HubSpot Portal
Your mom was right. Keeping your room— or, in this case, your HubSpot portal— clean makes it a whole lot easier to find what you need. So how do you take your HubSpot portal from chaos to order? We’ve got some tips to you get started.
Clean Your HubSpot Email Database: 3 Tips
The joys of email marketing include high open rates and high click through rates. The horrors include being marked as spam or being blacklisted. The best way to increase email marketing ROI, and avoid trouble is to keep your email database clean.
What Does Sales Need From Marketing?
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.