Justine Jahnke Lead Generation, Sales & Marketing

5 Steps to Set Up a Service Level Agreement

Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts …

cbeecher Website Design

Above the Fold: Content on Your Manufacturing Website

When a visitor first lands on your website, they’ll see the area that industrial marketers (like us!) and designers call “above the fold.” This area refers to what a user sees before they begin to scroll down or click through your site. You have just seconds to capture their interest, and keep visitors on your website so they explore further. …