There’s a question that keeps business owners and their marketing people up at night:
Digital marketing strategies are critical to manufacturers who want to reach today’s B2B buyer. Your buyers are smarter, more informed, and more impatient than ever. A good digital marketing strategy can deliver your message to the right people, at the right time, on the right platform.
With a network of 610 million members, LinkedIn is a critical platform for B2B marketers. Professionals in every industry consume content on LinkedIn to help them do research, solve problems, and make connections. According to the platform, 94% of B2B marketers use LinkedIn to distribute content.
In February, we attended the Construction Association of Michigan trade show where we met great people, and looked at dozens of construction industry websites.
Digital content helps build trust with your ideal customers, as well as generate and nurture leads. It can also help you get ahead of your competition by positioning you as a thought leader in your industry.
If you have a business in the construction, manufacturing, or engineering industry (any industry, really) your customers are watching video. From video on social media to websites, or even conference calls – it is evident that video is the best way to grab attention, relay information, and even create trust.
Our guest blogger this week is Dean Marsman from Prince Manufacturing, a contract manufacturing solution provider focused on eliminating waste in the customer’s value stream by providing: fabrication, forming, finishing and assembly of metal and composite products.
Our friend Amanda Bieganski with Tower Marketing is guest blogging this week about Google My Business as part of a local SEO strategy that will help your customers find your manufacturing or industrial business.
Our series of blogs to help you with HubSpot cleanup is basically an episode of Hoarders. Dirty email databases, dusty blogs stuck in draft…oh the shame! Well, the experts are here to help you purge.
Your mom was right. Keeping your room— or, in this case, your HubSpot portal— clean makes it a whole lot easier to find what you need. So how do you take your HubSpot portal from chaos to order? We’ve got some tips to you get started.
The joys of email marketing include high open rates and high click through rates. The horrors include being marked as spam or being blacklisted. The best way to increase email marketing ROI, and avoid trouble is to keep your email database clean.
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.