Our friend Amanda Bieganski with Tower Marketing is guest blogging this week about Google My Business as part of a local SEO strategy that will help your customers find your manufacturing or industrial business.
Our series of blogs to help you with HubSpot cleanup is basically an episode of Hoarders. Dirty email databases, dusty blogs stuck in draft…oh the shame! Well, the experts are here to help you purge.
Your mom was right. Keeping your room— or, in this case, your HubSpot portal— clean makes it a whole lot easier to find what you need. So how do you take your HubSpot portal from chaos to order? We’ve got some tips to you get started.
The joys of email marketing include high open rates and high click through rates. The horrors include being marked as spam or being blacklisted. The best way to increase email marketing ROI, and avoid trouble is to keep your email database clean.
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts …
The sales funnel has evolved. The tried and true sales and marketing model has been surpassed by flywheels, bowties, and more. But just like your grandmother kept her old cookie cutters to make Christmas cookies every year, the traditional sales and marketing funnel is still a helpful guide.
We’ve been helping clients create budgets for a while now, and we know that determining how much you can (and should) spend on your marketing budget can be overwhelming.
Good digital marketing agencies design and deliver programs and campaigns based on their clients goals and objectives.
If you’re the owner of a growing business, you may have reached the point where it makes sense to launch an inbound marketing program. The question is, who will do it? The quick answer is, not you.
When a visitor first lands on your website, they’ll see the area that industrial marketers (like us!) and designers call “above the fold.” This area refers to what a user sees before they begin to scroll down or click through your site. You have just seconds to capture their interest, and keep visitors on your website so they explore further. …
{% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, width=’852′, height=’480′, player_id=’6329179669′, style=” %} If you or your small internal marketing team are overwhelmed, it might be time to hire a marketing agency.