When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a bunch of makeup tutorials?
Once you have marketing automation software, you’re ready to start building a digital marketing engine that can generate leads, nurture prospects, and delight customers. But knowing exactly where to start may seem overwhelming, like walking into the Willy Wonka Chocolate Factory…what should you eat first?
Construction and industrial businesses tend to neglect their marketing and are late adopters of marketing trends and technologies. It’s not that they don’t appreciate innovation, it’s just that their innovation efforts are typically focused on production.
There’s a question that keeps business owners and their marketing people up at night:
Digital marketing strategies are critical to manufacturers who want to reach today’s B2B buyer. Your buyers are smarter, more informed, and more impatient than ever. A good digital marketing strategy can deliver your message to the right people, at the right time, on the right platform.
With a network of 610 million members, LinkedIn is a critical platform for B2B marketers. Professionals in every industry consume content on LinkedIn to help them do research, solve problems, and make connections. According to the platform, 94% of B2B marketers use LinkedIn to distribute content.
In February, we attended the Construction Association of Michigan trade show where we met great people, and looked at dozens of construction industry websites.
Digital content helps build trust with your ideal customers, as well as generate and nurture leads. It can also help you get ahead of your competition by positioning you as a thought leader in your industry.
If you have a business in the construction, manufacturing, or engineering industry (any industry, really) your customers are watching video. From video on social media to websites, or even conference calls – it is evident that video is the best way to grab attention, relay information, and even create trust.
Our guest blogger this week is Dean Marsman from Prince Manufacturing, a contract manufacturing solution provider focused on eliminating waste in the customer’s value stream by providing: fabrication, forming, finishing and assembly of metal and composite products.
Our friend Amanda Bieganski with Tower Marketing is guest blogging this week about Google My Business as part of a local SEO strategy that will help your customers find your manufacturing or industrial business.
Our series of blogs to help you with HubSpot cleanup is basically an episode of Hoarders. Dirty email databases, dusty blogs stuck in draft…oh the shame! Well, the experts are here to help you purge.