Do you know who your leads are and what they need from you?
There are four letters that are causing panic in companies around the globe: GDPR. If you haven’t heard about the General Data Protection Regulation, it’s time to start paying attention. (The deadline for compliance is May 25th, 2018 – so kick yo-self into gear)
Our friends at TrustRadius are guest blogging this week about something they know a lot about: the power of online reviews. They’re a trusted review site for business technology, serving both buyers and vendors – helping buyers make better product decisions based on unbiased and insightful reviews.
So, what does your website do? You probably have company info, some product or service details, maybe even a blog. But are there places on your site that encourage visitors to give you their information and establish their interest in becoming a customer? Or is your website just a glorified brochure? Be honest…is your site optimized for lead generation?
Websites are like gardens. They need regular tending, nurturing and pruning. And just like you can look at a garden and see droopy plants that need watering or weeds that need pulling — looking at website data will help you stop guessing and know exactly what to do next!
So your team has set benchmark data and is constantly measuring your website performance…right? If you aren’t — You’re killing me, Smalls!
Whether it’s running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their target audiences to feel trust and connect on a visceral level. The problem is, manufacturing companies struggle to understand branding and create strong brands for themselves. We’re industrial marketers that are here to help with a quick primer on brand …
We like to remind our clients that you can’t manage what you don’t measure. Just like manufacturers monitor the performance of their throughput and capacity utilization, marketers measure website performance and conversion rate.
Production automation allows manufacturing companies, with even the smallest teams, to move faster, scale efforts, reach more customers, and increase revenue. You automate everything else…why don’t you automate your marketing?
You probably have a mixed bag when it comes to blogs. Some duds, some decent performers, and some that with just a tiny bit of help – could be great. You don’t have to reinvent the wheel or create brand new content. All it takes is 30 minutes or less to make a few minor adjustments to your existing blogs …
Through the magic of virtual reality headsets, job fair attendees have jumped aboard General Electric’s latest locomotive and explored the company’s undersea oil and gas recovery machines.
So you hired this amazing intern last summer. She was tech savvy and set up your social media accounts in no time. But now she’s gone. And you don’t know the passwords.