5 Questions to Ask Before Hiring a Marketing Agency

Delaney DeAngelisSales & Marketing

Hiring a B2B marketing agency is a big decision. You’re handing over the reins of your company’s image to an external company. Essentially, a bunch of strangers! And while the right agency can work magic for your sales and brand, it takes a deep understanding of what your business needs and what the agency offers to form a valuable partnership.…

How to Retain Ownership of Your Company’s Social Media Accounts

Kelley HoefleSocial Media

As a college student in the 2010s, I was provided with a real-life crash course on social media security. If I left my phone unattended in a friend’s dorm room or at a party, there was a 90% chance I’d return to find my Facebook account had posted something like “I’m a big poop face” or Katy Perry lyrics, depending…

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The Top B2B Lead Generation Ideas for 2023

Delaney DeAngelisContent Marketing, Inbound Marketing, Lead Generation, Sales & Marketing

Generating leads is one of the most important parts of a B2B marketing strategy to establish a healthy sales pipeline and grow revenue. According to a survey from HubSpot, lead generation is the second biggest challenge marketers face in 2022. With changing privacy laws, new marketing channels, and growing competition, it can be hard to know what to focus on.…

Irresistible Content That Wins the Sale

The Whole Brain GroupContent Marketing, Inbound Marketing

In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision…

KISS your Inbound Marketing Efforts

Megan SherwoodInbound Marketing

Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and…

How to Set up Your Marketing for Greater Success

Megan SherwoodBudget, Inbound Marketing

We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be. But there’s a way to frontload your planning so that you can…