Inbound marketing is a tactic that engages your audience by providing content that addresses their needs. By delivering solutions to their problems, you build trust with your audience making them more likely to become customers. Inbound marketing content should meet the audience wherever they are in their sales journey and on the marketing channels they prefer. Types of Inbound Marketing…
Our brain is challenged by “content shock” — every day, it processes about 100,000 words. It tries to skip information that does not seem relevant and has developed a specific approach to speed up the time it takes to process information. This is where cognitive biases appear. What is cognitive bias? A cognitive bias is an unconscious mistake in our…
In the world of inbound marketing, content is king. Through engaging content, you increase your website’s search ranking and demonstrate your value to potential customers by presenting yourself as an authority on a topic and starting a conversation leading to an eventual sales opportunity down the line. There are many examples of content, some of the most popular forms of…
Content creates conversions. Right? That’s what all the marketing experts say. If you want to increase visits and generate new leads, then your blog needs to deliver valuable content. But what if your blog content isn’t generating any new leads? Your site visits have plateaued and your conversions are stuck in the mud. It’s not that your content is bad—in…
This past week I attended Inbound13, the annual conference presented by HubSpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest single gathering of inbound marketers consisted of four days jam-packed with bright ideas, new software, and motivating speakers that served to inspire the work I do for Hivehouse Digital clients.…
