As a college student in the 2010s, I was provided with a real-life crash course on social media security. If I left my phone unattended in a friend’s dorm room or at a party, there was a 90% chance I’d return to find my Facebook account had posted something like “I’m a big poop face” or Katy Perry lyrics, depending…
Our brain is challenged by “content shock” — every day, it processes about 100,000 words. It tries to skip information that does not seem relevant and has developed a specific approach to speed up the time it takes to process information. This is where cognitive biases appear. What is cognitive bias? A cognitive bias is an unconscious mistake in our…
In a competitive marketplace, you need a strong unique selling proposition (USP) to stand out from the competition. If you can’t quickly get your marketing message and its underlying psychology to register immediately with your best-fit customers, then you’ll always struggle to increase lead flow and sales. Each of your competitors is shouting alongside you about how great their solution…
In the world of inbound marketing, content is king. Through engaging content, you increase your website’s search ranking and demonstrate your value to potential customers by presenting yourself as an authority on a topic and starting a conversation leading to an eventual sales opportunity down the line. There are many examples of content, some of the most popular forms of…
Oh, organic traffic – the sweet fruit of our digital marketing labor. You wouldn’t expect an apple orchard to magically spring from the ground and you shouldn’t expect organic traffic to start flowing to your website on its own. Just like those delicious Honeycrisp apples, organic traffic has to be cultivated and nurtured. That’s why we’re going to talk about…
Our friend, Quincy Smith, is guest blogging this week. He oversees SEO and analytics at Ampjar, a brand-to-brand partnership marketing platform. He’s passionate about IPAs, strong coffee, and solo travel. Keyword research is one of the pillars of inbound marketing and should be the basis of all the content you produce on your website. However, if you’re a cash-strapped startup…
When a visitor first lands on your website, they’ll see the area that industrial marketers (like us!) and designers call “above the fold.” This area refers to what a user sees before they begin to scroll down or click through your site. You have just seconds to capture their interest, and keep visitors on your website so they explore further.…
So, what does your website do? You probably have company info, some product or service details, maybe even a blog. But are there places on your site that encourage visitors to give you their information and establish their interest in becoming a customer? Or is your website just a glorified brochure? Be honest…is your site optimized for lead generation?
When you love SEO as much as I do, it breaks your heart to see email spammers and lazy “search marketing gurus” clutter people’s inbox with awful SEO proposals.
