orange-hubspot

Why Go HubSpot?

Delaney DeAngelisHubSpot, Sales & Marketing, Sales Enablement

Whether you’re a small startup or a large company, inbound marketing is a powerful way to attract leads to your business. If you’re looking for the perfect platform to help with inbound methodology, HubSpot is the one for you. There are a lot of options out there, so why go with HubSpot? Nothing quite compares to the extensive and easy-to-use…

Get Your Sales Team To Embrace Digital Marketing: 3 Easy Steps

Donna CampbellLead Generation, Sales & Marketing

When sales and marketing teams work together it’s a beautiful thing. There’s collaboration, accountability, and hopefully – more revenue generated. It’s not always a lovefest though. Sometimes sales and marketing are at odds about what it’s going to take to generate the visitors and leads needed to grow that revenue. Enter: digital marketing. Strong digital marketing programs increase your lead…

people shaking hands

5 Steps to Set Up a Service Level Agreement

Justine JahnkeLead Generation, Sales & Marketing

Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts…

3 Reasons Why Manufacturing and Engineering Companies Need Marketing Automation

David GrausHubSpot, Inbound Marketing, Lead Generation

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” – Bill Gates. To Gain Sales and Marketing Alignment Manufacturing and engineering companies, regardless of what they design or fabricate, benefit from automation. Automation allows you to move faster, scale your efforts, reach more customers, and increase your…

How to Set up Your Marketing for Greater Success

Megan SherwoodBudget, Inbound Marketing

We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be. But there’s a way to frontload your planning so that you can…

Sales Enablement Article Roundup: Best of the Best

Megan SherwoodSales & Marketing, Sales Enablement

Sales enablement has become a hot topic in inbound marketing and sales. Companies everywhere are realizing how critical it is to align sales and marketing teams to create a culture that catapults your effectiveness at generating qualified leads and converting customers for greater-than-ever revenue. But sales and marketing teamwork is nothing new for inbound marketers that have their sh*t together.…

What to Expect Your First Year of Inbound Marketing

Megan SherwoodInbound Marketing

It’s January, and this is the year you’re finally going to start Inbound Marketing at your company. You’ve seen the powerful case studies about how inbound can help companies grow. You’ve read all the top Inbound blogs and books, and you have a general idea about how Inbound works. You’ve gotten approval from your CEO to buy HubSpot and get…

The 2 Tools You Need for a Streamlined Sales Process

Megan SherwoodSales & Marketing, Sales Enablement

The Frankenstein monster isn’t fiction. It’s living in your sales department. Every day, sales managers struggle to find tools that help personalize the customer’s buying experience—cobbling together 5 or 6 tools like a mad scientist. But the monster turns on you, because now you have to manage multiple logins to systems that don’t talk to each other, and you’re losing…