White Arbor Bridal & Formals, a small wedding boutique located in Saline, Michigan, offers a one-stop shopping venue for every bride’s special day!Specializing in exquisite one-on-one customer service, White Arbor prides itself on making a bride feel right at home. They carry several lines of high-end designer gowns, ensuring that their competitively priced collection will have a dress to fit every style, size, and budget.
Owner Diana Holding wanted to refresh the design of her White Arbor website with a new and attractive user-friendly interface for her visitors.
Because White Arbor Bridal & Formals orders new dresses throughout the year, she was looking for an eye-catching image gallery in which to display her wide variety of bridal gowns. The gallery also had to be easy to manage, and the website had to include a form management system that would allow brides to request appointments with her staff.
Ms. Holding chose to collaborate with The Whole Brain Group to create a new website that fit her requirements!
Smart Marketing Solution:
The Whole Brain Group constructed the new website in WordPress, an open source content management system that allows a site visitor to quickly search the White Arbor image gallery of designer dresses. When she finds the bridal gown of her dreams, she can use the new contact form to request an appointment for a fitting or for a consultation with a member of the White Arbor staff.
Since it was essential that a bride be able to connect with several different bridal networks from White Arbor Bridal & Formals, the new design displays prominent social icons throughout the website.
A new blog was also included to give site visitors an up-to-date list of events and promotions taking place within the store.