The Whole Brain Group was retained by Federated Service Solutions, an IT solutions provider specializing in big box industries, to provide an inbound strategy, inbound implementation, HubSpot implementation, and website support.
Federated Service Solutions wanted to utilize the inbound methodology as a means to help achieve their sales growth targets. The Whole Brain Group team conducted a full inbound strategy to determine their unique voice and messaging and to define and document their target buyer personas. Deep-dive interviews were conducted with FSS’ clients to vet the target personas we developed.
Their inbound landscape of competitors and current marketing activities were also reviewed in depth and analyzed for market opportunities and weaknesses. Based on the findings, The Whole Brain Group made changes to the website design and sales collateral to improve overall messaging to their target personas. To support their longer term growth goals, The Whole Brain Group team provided design, content, development, SEO, and paid advertising support for specific inbound campaigns.