The Whole Brain Group was retained by KeyStone Search, a retained executive search firm based in Minneapolis, MN to create an inbound marketing strategy and supporting inbound infrastructure. The strategy targeted their core markets with the goal of increasing website traffic, generating more leads and nurturing more leads into closed business.
The Whole Brain Group team conducted a deep discovery process to determine the unique selling points of KeyStone Search, defined and documented their key buyer personas and analyzed their current digital landscape of competitors and current marketing activities. Based on the findings, we designed and developed a new lead generation-focused website, implemented HubSpot Marketing Automation system, and implemented the HubSpot CRM.
To support their growth goals, The Whole Brain Group team provided full inbound marketing support including design, content creation, development, analytics, and operations of full inbound campaigns utilizing HubSpot. Within the first six months of launching the new website and our first inbound lead generation campaigns, we doubled the average monthly site traffic and increased monthly leads by over 200%.
“We engaged WBG to build and launch our inbound marketing program — including a new website, HubSpot, email campaigns, and content development. We got a lot done in a short time frame, and we’re already seeing results.”
– Mike Frommelt, CEO/Co-Founder KeyStone Search