R. L. Deppmann is an employee-owned stocking manufacturer representative that sells products for HVAC and plumbing systems. Deppmann has established itself as a trusted resource that goes beyond selling products to help customers design and implement the right solution for their needs.
Deppmann came to The Whole Brain Group looking for a new website that was easy to use, attractive, and easy to update.
Before designing the website, we conducted a thorough analysis of their existing site. We also refreshed the logo, identified Deppmann’s brand archetype, and developed four buyer personas. These elements would be used to guide the web design, so that the finished product would target the right audience and provide qualified leads for the sales team.
Deppmann’s redesigned website is beautiful and built to serve their ideal customers. The site architecture, choice of images, and web content combine to provide exceptional service and education to Deppmann’s customers. These assets convey their Hero archetype to key customers in a way that resonates with their needs and pain points.
“The Whole Brain Group updated our logo and website to support our day-to-day business. We particularly valued identifying our customer persona so that we could design everything with them in mind. We have received numerous compliments on the logo from consulting engineers and mechanical contractors.”
– Norm Hall, R.L. Deppmann