Our Capabilities

How we drive results

Content Creation

Why you need content: To drive traffic, convert leads, and position your company as a thought leader in your industry. We believe your content should align to the buyer’s journey, and answer their most pressing pain points and questions.

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Our Process

  • Strategy and Technical Research: We analyze business needs to develop the overarching strategic direction for the content and conduct technical research to inform our planned execution.
  • Interviews and Topic Research: We interview your subject matter experts, clients and industry influencers and conduct additional topic research to develop content for you.
  • Optimize, Publish and Promote: We optimize for SEO, publish the content and  promote it on your core channels to increase reach and engagement.

Proof of Success

By analyzing buyer persona needs and pains we repurposed existing content and created new assets such as eBooks, videos, and blogs increasing new lead generation by 55% over the previous year.

 

Email Marketing

Why you need email marketing: It’s the most proven, cost-effective way to get relevant, targeted information in front of your customers. We believe that email marketing should focus on your entire sales funnel and provide your customers with a highly personalized experience.

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Our Process

  • Strategy and Platform: We develop a custom strategy of email type, quantity, and segmentation as well as the development of the best email marketing platform and templates.
  • Create, Target, and Publish: We create email copy, design and send everything from one off emails, to newsletters and automated drip campaigns.
  • Analysis and Recommendations: We review the performance of emails from deliverability, opens, and clicks to provide suggestions to improve email templates, copy, subject lines and send times.

Proof of Success

Previous emails with no segmentation and limited or basic personalization had an average open rate of 18%, Click rate of under 1% and a click through rate of 3.3%. By segmenting the recipients and providing more relevant subject lines, email copy, and Calls-To-Action in the emails we increased email open rate average to between 23%-30%, Click Rate of between 4-6%, and a Click Through Rate of 12-22%

 

Social Media

Why you need social media: To build relationships and trust with your ideal customers and your ideal employee candidates. We believe in having a consistent presence on relevant channels where your audience spends time.

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Our Process

  • Strategy and Planning: We analyze your audience to determine the best channels, content, posting times, and frequency. 
  • Target, and Publish: We develop monthly calendars of social content to be published by channel and time. We create the content for channels and publish.
  • Analysis and Recommendations: We review the performance of social content to determine effectiveness based on business goals of engagement, leads and awareness.

Proof of Success

Three months of consistent social posting for HOH Water Technology lead to a 422% increase in social media-driven traffic to their website, and 5 leads generated from social media.

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Conversion Rate Optimization (CRO)

Why you need Conversion Rate Optimization: To convert and acquire more customers in a shorter amount of time, with little investment or effort. We believe that CRO is a series of constant testing and improvements.

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Our Process

  • Strategy and Planning: We analyze page performance to identify top pages and conversion paths to begin tracking user behavior and engagement data to make improvements.
  • Create, Target, and Publish: We create and publish landing pages, CTAs, and pop up forms targeted at your audience. We determine which conversion points make sense on which pages and plug them in to the appropriate places.  
  • Analysis and Recommendations: We review the performance of each existing conversion point, as well as opportunites to include more conversion points on existing webpages. We then make recommendations for improvements that will help you reach your conversion goals.

Proof of Success

A single blog post was generating 22% of all website traffic however, it was not supporting any conversions. Reviewing user heat-maps of the page in HotJar, analyzing page paths in Google Analytics, and running attribution reports in HubSpot we added relevant Calls-To-Action for content offers to generate more leads. The optimization changes resulted in a 570% increase in leads attributed to the post in 3 months.

 

On Page SEO

Why you need SEO: So that your ideal customers can find you and the content you created. We believe in data-driven, continuous improvement of your on-page SEO.

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Our Process

  • Strategy and Planning:  We do keyword research and competitor research and work with you to determine what words and phrases you would like to be found for, as well as what your audience is searching for. 
  • Create, Target, and Publish: We develop a list of targeted keywords and identify opportunties (like meta descriptions, alt text, URLs, title tags and on-page content) to include them to improve your SEO. 
  • Analysis and Recommendations: We analize how you're ranking for those keywords and identify opportunities for improvement and optimization across your digital landscape. 

Proof of Success

Over the course of three years with a comprehensive on-page SEO improvements, new blog creation, and new webpage creation TSS experienced consistent organic traffic increases of over 20%. By targeting key topic clusters and high value keywords TSS owns top results and the first page of search results.

 

Lead Generation

Why you need Lead Generation: To quickly convert your online visitors into leads for your sales team. We believe that a beautiful website or landing page without any lead gen tactics, is just a glorified brochure.

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Our Process

Strategy and Planning: We analyze your website for opportunities to capture more leads and recommend a list of tactics and locations for lead gen including forms that make sense for your audience. We'll consider how much information to capture and match it to your offers. 

Create, Target, and Publish: We develop smart forms and CTAs to promote your online content to your ideal customers. We publish them in places most likely to get the best results, and select appropriate triggers (such as exit intent, scrolling, time on page, etc.) for pop up forms. 

Analysis and Recommendations: We review the performance of of your lead gen tactics to make calibrations to the content, design, or trigger to improve performance over time. 

Proof of Success

With a comprehensive multi-channel strategy leveraging CRO, Social Advertising via LinkedIn, new content offers and Social Media promotion EOS was able to increase overall new lead generation by 55% over the previous year.

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Sales Enablement

Why you need Sales Enablement: Sales teams are spread thin and are wasting too much time on researching, sourcing leads, and doing administrative tasks. We believe that marketing automation and sales enablement tools will streamline your sales efforts and help bridge the divide between marketing and sales.

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Our Process

  • Strategy and Workflow Analysis: We analyze your current sales workflow and identify opportunities to simplify the workflow with technology, provide better content and resources to prospects and streamline tracking and reporting metrics.
  • Create, Target, and Train: We create content via email templates, curate content for sales reps to use to engage target prospects, and train staff on how to leverage technology to improve their results.
  • Analysis and Recommendations: We review the performance of email templates, content, and sales activities to identify new opportunities and improvements in the sales workflow.

Proof of Success

In just 3 short months, our team lorem ipusm delore up a blog for EOS Worldwide which built bla bla bla and gained a 78% more engagement in their email content.
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HubSpot Integration

Why you need HubSpot Integration: Automating your marketing will save you the time and frustration of trying to do everything manually. We believe that HubSpot is the best marketing software for small-to-medium sized businesses that are ready to capture more leads, understand their leads’ behavior, and convert those leads into customers.

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Our Process

  • Strategy and Platform: We’ll select the right size HubSpot account for your business. Then we’ll manage the account for you, or train your marketing folks to handle it from there. HubSpot integrates with many other marketing platforms and tools you’re already using like GoToWebinar, Salesforce and SurveyMonkey.
  • Create, Target, and Publish: From HubSpot’s easy-to-use dashboard you can create and publish just about everything in your marketing arsenal: website pages, landing pages, lead capture forms, emails, social media posts, blogs and calls-to-action.
  • Analysis and Recommendations: HubSpot provides comprehensive tracking and reporting that allows us to A/B test, calibrate and execute the most effective tactics to reach your customers-- all from one place!

Proof of Success

In just 3 short months, our team lorem ipusm delore up a blog for EOS Worldwide which built bla bla bla and gained a 78% more engagement in their email content.
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Design

Why you need great design: To convey a strong brand and evoke the right emotion from your audience. The right images, photography, graphics, typography and color palette can impress and attract your buyers and keep them engaged with your brand. Great design is key to helping you stand out from your competition.  

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Our Process

  • Understanding and Discovery: We design with purpose and intention. That means taking the time to understand your business, your buyers, and what makes you unique.
  • Position and Visioning: We review your markets, competition and industry and use an array of tools such as archetypes, interviews, and storytelling to select the right look and feel.
  • Creation and Execution: From color treatment to imagery, we create designs that are visually engaging and on-brand.

Proof of Success

Branding, websites, content, and videos - we’ve done it all! Check out our portfolio to see examples of our work.