Our Process
Our Process
We’re a results focused agency dedicated to improving your business
At the center of our agency is a focus on helping companies in manufacturing, engineering and professional services understand their customers, and how best to reach them by driving continuous improvement and innovation in these 6 key steps:
Want to know more about our process?
Schedule a one on one phone call to learn how we can help you generate more traffic, leads and sales.
Chris Beecher & Megan Sherwood
Principals
Step 1
UNDERSTAND & ALIGN
Our team listens to understand your unique business solutions, initiatives and goals.
- Client SLA
- Sales/Marketing SLA
- KPIs
- Goals and Objectives
Step 3
STRATEGY & ROADMAP
We build a custom plan to drive leads and new customers for your business with inbound marketing strategies and methods.
- Marketing Department Annual Plan
- Marketing Department Quarterly Roadmap
Step 5
MEASURE, ANALYSIS, & REPORT
We measure and report on your marketing efforts and to help you understand your marketing ROI, as well as what's working and what's not.
- Databox
- Google Analytics
- Hotjar
- Hubspot
- Scorecard
- Monthly report
- Quarterly report
- Check performance against KPIs
Step 2
RESEARCH & AUDIT
Our experts analyze your brand, customer experience, services and delivery models to identify your market position and content gaps.
- Inbound Marketing Readiness
- Content Gap Analysis
- Brand positioning
- Hubspot Foundation Assessment
- Keyword Research
- Stregths, Weaknesses, Opportunities, Threats (SWOT)
- Personas
- Buyer’s journey
- Ideal client profile (ICP)
- Archetype
- Competitor analysis
- Subject Matter Expert (SME) interviews
Step 4
EXECUTION & PRODUCTION
Our team gets down to business to build, setup, and optimize your marketing engine.
- Marketing tech stack
- Website optimization
- SEO optimization
- Content creation
- Campaigns
Step 6
TEST & OPTIMIZE
We continually test subject lines, CTAs, and other digital content in order to make recommendations for optimization. Theses data-driven decisions also help inform future strategies and roadmaps.
- Conversion rate optimization (CRO)
- Iterate
- A/B Test
- Iterate
- A/B Test
We’re a results focused agency dedicated to improving your business
At the center of our agency is a focus on helping companies in manufacturing, engineering and professional services understand their customers, and how best to reach them by driving continuous improvement and innovation in these 6 key steps:
Step 1
UNDERSTAND & ALIGN
Our team listens to understand your unique business solutions, initiatives and goals.
- Client SLA
- Sales/Marketing SLA
- KPIs
- Goals and Objectives
Step 3
STRATEGY & ROADMAP
We build a custom plan to drive leads and new customers for your business with inbound marketing strategies and methods.
- Marketing Department Annual Plan
- Marketing Department Quarterly Roadmap
Step 5
MEASURE, ANALYSIS, & REPORT
We measure and report on your marketing efforts and to help you understand your marketing ROI, as well as what's working and what's not.
- Databox
- Google Analytics
- Hotjar
- Hubspot
- Scorecard
- Monthly report
- Quarterly report
- Check performance against KPIs
Step 2
RESEARCH & AUDIT
Our experts analyze your brand, customer experience, services and delivery models to identify your market position and content gaps.
- Inbound Marketing Readiness
- Content Gap Analysis
- Brand positioning
- Hubspot Foundation Assessment
- Keyword Research
- Stregths, Weaknesses, Opportunities, Threats (SWOT)
- Personas
- Buyer’s journey
- Ideal client profile (ICP)
- Archetype
- Competitor analysis
- Subject Matter Expert (SME) interviews
Step 4
EXECUTION & PRODUCTION
Our team gets down to business to build, setup, and optimize your marketing engine.
- Marketing tech stack
- Website optimization
- SEO optimization
- Content creation
- Campaigns
Step 6
TEST & OPTIMIZE
We continually test subject lines, CTAs, and other digital content in order to make recommendations for optimization. Theses data-driven decisions also help inform future strategies and roadmaps.
- Conversion rate optimization (CRO)
- Iterate
- A/B Test
- Iterate
- A/B Test
Want to know more about our process?
Schedule a one on one phone call to learn how we can help you generate more traffic, leads and sales.
Chris Beecher & Megan Sherwood
PrincipalsWe’re a results focused agency dedicated to improving your business
At the center of our agency is a focus on helping companies in manufacturing, engineering and professional services understand their customers, and how best to reach them by driving continuous improvement and innovation in these 6 key steps:
Step 1
UNDERSTAND & ALIGN
Our team listens to understand your unique business solutions, initiatives and goals.
- Client SLA
- Sales/Marketing SLA
- KPIs
- Goals and Objectives
Step 2
RESEARCH & AUDIT
Our experts analyze your brand, customer experience, services and delivery models to identify your market position and content gaps.
- Inbound Marketing Readiness
- Content Gap Analysis
- Brand positioning
- Hubspot Foundation Assessment
- Keyword Research
- Stregths, Weaknesses, Opportunities, Threats (SWOT)
- Personas
- Buyer’s journey
- Ideal client profile (ICP)
- Archetype
- Competitor analysis
- Subject Matter Expert (SME) interviews
Step 3
STRATEGY & ROADMAP
We build a custom plan to drive leads and new customers for your business with inbound marketing strategies and methods.
- Marketing Department Annual Plan
- Marketing Department Quarterly Roadmap
Step 4
EXECUTION & PRODUCTION
Our team gets down to business to build, setup, and optimize your marketing engine.
- Marketing tech stack
- Website optimization
- SEO optimization
- Content creation
- Campaigns
Step 5
MEASURE, ANALYSIS, & REPORT
We measure and report on your marketing efforts and to help you understand your marketing ROI, as well as what's working and what's not.
- Databox
- Google Analytics
- Hotjar
- Hubspot
- Scorecard
- Monthly report
- Quarterly report
- Check performance against KPIs
Step 6
TEST & OPTIMIZE
We continually test subject lines, CTAs, and other digital content in order to make recommendations for optimization. Theses data-driven decisions also help inform future strategies and roadmaps.
- Conversion rate optimization (CRO)
- Iterate
- A/B Test
- Iterate
- A/B Test
Want to know more about our process?
Schedule a one on one phone call to learn how we can help you generate more traffic, leads and sales.